HydraGlow is here.

Deep hydration. Natural glow.

Get yours

You, just better.

You deserve makeup that feels as good as it looks.

about Shop

Minimal Effort. Maximum Glow.

Meet HydraGlow

More than moisture—our debut product, HydraGlow, gives your lips the hydration, shine, and confidence they deserve.

shop

Easy to use. Beautiful to wear. Made for real life.

Luxurious formulas infused with skin-loving ingredients, designed to enhance your natural glow while nourishing and hydrating your skin.

Coming Soon

contour stick

Sculpt & Bronze

Skincare-infused formula for seamless definition.

Lip Pencil

MatteDefine

Long-lasting precision infused with Jojoba Oil

complexion

SF Duet Brush

Luxuriously crafted for effortless application.

After 22 years as a makeup artist working with real women, I created the makeup I always wished existed; elevated, effortless, and skin-first.

Our Promise

Skincare-Infused

Luxury skincare, designed to simplify your routine without compromise.

Clean

Only consciously chosen, skin-safe ingredients that love your skin as much as you do.

Luxurious

Silky, weightless, and effortlessly blendable. Textures that melt into your skin to create a flawless finish.

Cruelty-free

Always kind. Never tested on animals. Ethically made beauty that aligns with your values.
@saryfarkashbeauty